Workforce Management in the Construction Industry feat. Mallorie Brodie

LISTEN NOW:

Our guest this week on the Build Our Future Podcast (Episode #39) is – for her second appearance on the podcast – Mallorie Brodie, CEO, and Co-Founder of Bridgit.

Since launching Bridgit, with co-founder and COO Lauren Lake, Mallorie has featured in Forbes 30 Under 30 list and they have grown their company to have over 75 employees. They have also since joined with investors such as Autodesk, Salesforce and StandUp Ventures.
Bridgit provides two software services as solutions to construction companies – Bridgit Field, which is an app for punchless management and issue tracking on job sites, and Bridgit Bench, which optimizes workforce planning.

Tune in and listen as Mallorie chats to Rahul about how Bridgit has expanded their business over the course of the last year, since her first appearance on the Build Our Future Podcast in Episode #9.

What you will learn:

  • How has Bridgit grown as a company since Mallorie’s last appearance on the podcast?
  • In what ways has the pandemic caused an increase in digitization in the construction industry?
  • What guided Mallorie in the direction that leads to the creation of Bridgit Bench?
  • How did Mallorie develop the brand identity of Bridgit, and how has it changed over time?
  • What kind of integrations does Bridgit use?
  • What one thing does Mallorie have in common with Justin Beiber?
  • What are Mallorie’s opinions on being female in such a male-dominated industry like construction?
  • Who are BuiltWorlds? And why have Bridgit partnered with them?

They said what?

  • “What we’ve been doing is releasing these essentially, pre-built integrations that all of our customers can leverage. There’s no development work required by our customers at all. So that means that if they’re using other technology solutions, they can just integrate Bridgit Bench with those solutions.”
    – Mallorie Brodie
  • “I think it’s really important from a strategic perspective that companies are attractive to female employees, because that’s just a whole other group within our economy that can be tapped into to help grow the industry overall.”
    – Mallorie Brodie
  • “We’re going to keep going on the integrations. Basically any company that our customers bring up, we’ll sort of see if it’s possible to do within the infrastructure we’ve built, but the goal is to be able to integrate with really all the tools that our customers are using today.”
    – Mallorie Brodie
  • ” Lauren and I, we just didn’t even think about it, that we were two women at the intersection of two male dominated industries – construction in technology, because we really were just looking at, you know, what our past experience was, what our families did having worked in the construction industry. I was in an entrepreneurship business programme, Lauren was in civil engineering, it just made sense for us.”
    – Mallorie Brodie
  • “People would almost expect that our company would be very male dominated, but we’re actually like 50/50, and that was not even intentional is just sort of the way the company grew. And I think it is because we were diverse from such an early stage.” – Mallorie Brodie
  • ”Right now we’re getting a better understanding of some of the other workflows that they feel are important ways that they can use the tool, and we’ll be building out some features for that team specifically, and then have some more ambitious product plans, but they’re still you know, a little bit more top secret and in the workflow.”
    – Mallorie Brodie
  • “Specifically Autodesk, they have suite of other construction software products. So it’s been great to just be able to integrate with those solutions very easily, work with the Autodesk team directly, to make sure that we’re building integrations that are helpful for our customers.”
    – Mallorie Brodie

– – –

Mentioned in this episode:

Be sure to subscribe to the Build Our Future Podcast! http://ow.ly/5I9550D5iJj